In recent years, businesses have rapidly transformed their businesses. They are embracing cloud at an unprecedented rate, and decentralising their IT environments so that employees can work remotely and with greater agility. These are all positive outcomes, but they have also led to a phenomenon known as “vendor blowout”.

In the Australian Internet market, major service providers have long held sway. However, the perception often is that these providers have lost touch with their customers – especially with regards to the wholesale services. If you’re a growing ISP, or even an MSP that wants to bundle Internet services into their overall offering, working with these large wholesalers can be an exercise in frustration.